Our Mission: Driving Change

We make roads safer. Our transparent model means that drivers know exactly when they are doing things that increase their risk of accident, and exactly how this will impact their cost of insurance. Higher risk driving means higher cost insurance.

Everyone wants to feel safe on the road, and we help by making it pay to drive better.

We believe having insurance is a right for all, not just the privileged, so we reinventing it to make it accessible, affordable and fair.

Getting Just Auto Insurance is easy, quick, and doesn't require a bank account or a US driving license. It doesn't judge you on your credit score or put you in a demographic bucket. This means we won't discriminate against low income or migrant customers.

We believe that doing the right thing doesn’t just make you feel better, it also builds a better, more sustainable business. So we reward those who drive better with lower insurance rates. We’re creating a financial incentive to drive well: Better driving, safer roads, lower rates. It’s win-win-win!

Our auto insurance empowers people. That’s why we’re committed to giving a portion of our profits to charities helping the environment and the disadvantaged.

Our Team

Robert Smithson

Fun fact or secret talent: I only passed my driving test in my 30s. And I’ve owned two Teslas.

Education: I studied philosophy (really). So when things go wrong… well, at least I can be philosophical about it.

Past experience: Finance. Technology. Watching other people do lots of driving.

Hobbies: I used to play video games, but I don’t have time anymore. Now I mostly collect mobile phones.

Fun fact or secret talent: I only passed my driving test in my 30s. And I’ve owned two Teslas.

Hometown: I may live in Los Angeles, but I’ll always be a Londoner at heart.

Robert Smithson
Founder & CEO
Murray Macdonald

Fun fact or secret talent: A wildlife photo of mine was published on Photo of the Day by National Geographic.

Education: I studied Computer Science and Finance in Johannesburg before moving to London. My real education in life and business started there.

Past experience: Technology, Insurance, Finance and Startups. I’ve had extremely varied roles too. Software Development, Architecture, Sales, Customer Service and Management.

Hobbies: I really enjoy keeping fit and healthy, taking photos and watching sports. My favorite thing of all is to spend time with my family.

Fun fact or secret talent: A wildlife photo of mine was published on Photo of the Day by National Geographic.

Hometown: London.

Murray Macdonald
Co-Founder & CTO
Anaïs Tadlaoui

Fun fact or secret talent: Aerial acrobat. I spend most of my time contortioning in silks and lyra 20 feet in the air. I survived over 24 hours lost in the Brazilian forest without water, food, or cellphone after falling off a cliff.

Education: I studied economics at UCLA (but was definitely tempted to study dance). Then I got a Master’s Degree in Business at the University College London.

Past experience: Hospitality, Travel Tech, Startups. I built a housing marketplace for international university students then worked on flight apps while nomading around the world.

Hobbies: travel, extreme sports & outdoor adventures (acroyoga, surf, kitesurf, wakeboard), arts (dance, photography), tech for good.

Fun fact or secret talent: Aerial acrobat. I spend most of my time contortioning in silks and lyra 20 feet in the air. I survived over 24 hours lost in the Brazilian forest without water, food, or a cellphone after falling off a cliff.

Hometown: Made in France, Morocco, California.

Anaïs Tadlaoui
Head of Marketing
Anna Kerdivar

Fun fact or secret talent: I speak Russian, Portuguese and English, but I don’t have a mother language because in all of them I have an accent.

Education: I studied visual communication and graphic design, but discovered my passion for user-centered design where I transform pixels from how they look to how they work.

Past experience: Advertising. Sports. Banking.

Hobbies: I enjoy to turn on a good Latin track and share some salsa steps.

Fun fact or secret talent: I speak Russian, Portuguese and English, but I don’t have a mother language because in all of them I have an accent.

Hometown: I was born in Ukraine, spent my childhood in Russia, moved to Portugal when 4 years old and now live in London. What’s my hometown? I guess anywhere I go!

Anna Kerdivar
UX Designer
Blake Carroll

Fun fact or secret talent: I know how to solve several different Rubik's cubes and can do them fairly fast

Education: Computer Science and Business Administration degree

Past experience: Technology and Entertainment

Hobbies: Sports! I typically play in a basketball league every season and golf very frequently. I love learning about new technology and finding ways to use it to build new things. I would say working out is also a hobby of mine. When I have time, I also play video games.

Fun fact or secret talent: I know how to solve several different Rubik's cubes and can do them fairly fast

Hometown: Seal Beach, California

Blake Carroll
Junior Developer
Blake Panarisi

Fun fact or secret talent: In my early teenage years, me & a small group of friends turned a summer-time activity (pool basketball) into a YouTube channel that accumulated 50,000 subscribers & 3,000,000 views!

Education: Statistics Degree

Past experience: Sports Technology & Data Analytics

Hobbies: I enjoy monitoring the intricate movements of the sports betting market, studying & watching the game of baseball, & playing golf in the early morning!

Fun fact or secret talent: In my early teenage years, me & a small group of friends turned a summer-time activity (pool basketball) into a YouTube channel that accumulated 50,000 subscribers & 3,000,000 views!

Hometown: Seal beach, California

Blake Panarisi
Data Scientist
David Dolheguy

Fun fact or secret talent: I’ve lived and worked in 6 difference countries

Education: Studied electronics engineering in Australia but quickly found software development was where my excitement erupted.

Past experience: Spent time across many sectors including finance, supply chain, media and travel with my time split between startups and large corps.

Hobbies: I used to enjoy scuba diving a huge amount but have been distracted by family life over the last 2 years. I do however enjoy watching football and cycling.

Fun fact or secret talent: I’ve lived and worked in 6 difference countries

Hometown: I live in London but grew-up in the very small town of Tongala, Australia.

David Dolheguy
Software Engineering
Gregory Lyons

Fun fact or secret talent: I have four daughters ranging from 9 months old to 10 years old, which isn't a secret but is fun.

Education: BSc in Computer Science & Mathematics, Member of the Institute of Chartered Accountants in England & Wales (ICAEW)

Past experience: Audit, Consultancy, Banking, Finance, Outsourcing and NFP.

Hobbies: Staring wistfully at the photos I took when I had the time to do my previous hobby: diving & underwater photography.

Fun fact or secret talent: I have four daughters ranging from 9 months old to 10 years old, which isn't a secret but is fun.

Hometown: London, obvs.

Gregory Lyons
Head of Finance
Jennelle Kidwell

Fun fact or secret talent: Skydiver, Certified Baker & Cake Decorator, Secretly a Disney Princess

Education: School of Life, Liberty and Pursuit of Sweetness. But also studied Hospitality and Business Management

Past experience: Expert baker. Day-of Planning Maven. Restaurant Management. Property Management. Accounting. Personal Shopper/Personal Assistant

Hobbies: Family life is the way for me. Animals make me happy. I love a good DIY Project and Crafts.

Fun fact or secret talent: Skydiver, Certified Baker & Cake Decorator, Secretly a Disney Princess

Hometown: California Valley Girl

Jennelle Kidwell
Operations Manager
Jesica Lewit

Fun fact or secret talent: I’m a mum of mini muse Iris. And I live life colorfully and creatively in Hastings, UK.

Education: I studied Graphic Design in Buenos Aires. And UX at General Assembly, London.

Past experience: Health and wellness. Transport. Taxi. Technology. Work with some of the finest product and design talents at Hailo (acquired by MyTaxi).

Hobbies: I’m a coffee drinker. I love creating simple, usable products that resonate at an emotional level. Bringing less stress in the world.

Fun fact or secret talent: I’m a mum of mini-muse, Iris. And I live life colorfully and creatively in Hastings, UK.

Hometown: Where I am, regardless of location.

Jesica Lewit
Head of Design
Petr Morong

Fun fact or secret talent: Sheep

Education: Didn't go to University. I used to freelance in high school by building websites for companies in my small town. Got my first job as a junior developer, three days after graduating.

Past experience: Mostly in startups, where I get my hands on everything from UX to backend. My last project was making a mobile app for marketplace empowering women entrepreneurship in LA

Hobbies: Grew up playing football competitively. Had 2 knee surgeries, one when I was 15 and one this January. So I'm trying to get back in shape by running and going to the gym. Also binge watching Netflix shows.

Fun fact or secret talent: Sheep.

Hometown: Prague, Czech republic.

Petr Morong
Mobile Engineer
Vitalij Kudresov

Fun fact or secret talent: I can hit a one pence coin from 50 metres with a rifle (I hope I still can).

Education: Computer Science degree.

Past experience: Semiconductors, Insurance, Retail, R&D, Technology, Real Estate.

Hobbies: I used to be a professional biathlete, but since there is little snow in the UK I had to find new hobbies: Brazilian Jiu Jitsu, kitesurfing and mountain biking are the most recent additions to my hobby list.

Fun fact or secret talent: I can hit a one pence coin from 50 meters with a rifle (I hope I still can).

Hometown: Vilnius, Lithuania, but London feels like a second home now.

Vitalij Kudresov
Head of Software Engineering